SaaS Launch Checklists

Last Updated: March 30, 2025

Launching a SaaS product involves numerous tasks and considerations. Use these interactive checklists to ensure you don't miss any critical steps during your launch journey. Your progress is saved automatically as you check off completed items.

Pre-Launch Checklist

Tasks to complete before launching your SaaS product

0% Complete

Product Development

0/5 completed
0%

Ensure your product is ready for launch

Complete MVP functionality

Ensure all core features for your Minimum Viable Product are fully developed and working correctly.

Tips:

  • Focus only on essential features that solve your core user problem
  • Avoid feature creep - you can add more features post-launch
  • Make sure the critical user journey works flawlessly

Resources:

Conduct thorough QA testing

Test your product extensively to catch and fix bugs before launch.

Tips:

  • Test across different browsers and devices
  • Create comprehensive test cases covering all critical paths
  • Consider hiring external testers for unbiased feedback

Set up error tracking and monitoring

Implement tools to monitor your application performance and track errors.

Tips:

  • Configure real-time alerts for critical errors
  • Set up performance benchmarks to monitor

Resources:

Create user documentation

Develop comprehensive guides, tutorials, and FAQs for your users.

Tips:

  • Include screenshots and videos for complex features
  • Keep language simple and avoid technical jargon
  • Organize content logically with clear navigation

Implement analytics tracking

Set up analytics to track user behavior and key metrics.

Tips:

  • Focus on tracking meaningful user actions rather than vanity metrics
  • Set up proper event tracking for all critical user journeys
  • Create dashboards for easy monitoring

Resources:

Website & Landing Page

0/5 completed
0%

Create a compelling online presence

Design and build landing page

Create a compelling landing page that clearly communicates your value proposition.

Tips:

  • Focus on benefits, not features
  • Include clear call-to-action buttons
  • Optimize for mobile devices
  • Keep the design clean and focused

Resources:

Create pricing page

Develop a clear pricing page that outlines your different plans and features.

Tips:

  • Make pricing simple and transparent
  • Highlight your recommended plan
  • Include a feature comparison table
  • Consider adding an FAQ section specific to pricing

Set up sign-up and onboarding flow

Create a smooth registration and onboarding process.

Tips:

  • Minimize friction in the sign-up process
  • Collect only essential information initially
  • Create an engaging onboarding experience that showcases value quickly
  • Set up automatic welcome emails

Optimize website for SEO

Ensure your website is optimized for search engines.

Tips:

  • Research and use relevant keywords throughout your content
  • Optimize meta titles and descriptions
  • Ensure your site is mobile-friendly and loads quickly
  • Set up proper URL structure and sitemap

Resources:

Set up legal pages

Create necessary legal pages to protect your business and inform users.

Tips:

  • Don't copy-paste from other sites; customize for your business
  • Consider consulting with a lawyer specializing in digital businesses

Resources:

Marketing & Launch Preparation

0/6 completed
0%

Prepare your marketing strategy and assets

Define target audience and market positioning

Clearly identify your target customers and how your product stands out in the market.

Tips:

  • Create detailed buyer personas
  • Analyze competitors and identify your unique value proposition
  • Validate your positioning with potential customers

Prepare marketing assets

Create all necessary marketing materials for your launch.

Tips:

  • Design a consistent brand kit (logo, colors, typography)
  • Prepare product screenshots and demo videos
  • Create social media graphics and templates
  • Write evergreen blog content

Set up email marketing

Establish your email marketing system for announcements and user communication.

Tips:

  • Choose an email marketing platform
  • Create email templates with consistent branding
  • Set up automated sequences for new signups
  • Prepare launch announcement email

Resources:

Create content marketing strategy

Plan your content strategy to drive traffic and establish authority.

Tips:

  • Identify key topics relevant to your audience
  • Create a content calendar
  • Prepare several posts ready to publish at launch
  • Plan distribution channels for your content

Set up social media accounts

Establish your brand presence on relevant social platforms.

Tips:

  • Focus on platforms where your target users are active
  • Use consistent branding and messaging across platforms
  • Create a social media content calendar
  • Prepare a batch of posts for launch week

Plan launch announcements

Determine where and how you'll announce your product launch.

Tips:

  • Research relevant communities (ProductHunt, HackerNews, Reddit)
  • Prepare press kit for media outreach
  • Schedule social media announcements
  • Plan any launch promotions or special offers

Resources:

Business & Operations

0/5 completed
0%

Set up the operational aspects of your SaaS

Set up payment processing

Implement payment system to handle subscriptions and billing.

Tips:

  • Choose a payment processor that supports subscription billing
  • Test the entire payment flow thoroughly
  • Set up proper error handling for failed payments
  • Prepare email templates for payment notifications

Resources:

  • Stripe - Payment processing platform
  • Paddle - Merchant of record payment solution

Set up customer support channels

Establish ways for customers to get help and provide feedback.

Tips:

  • Choose appropriate support channels (email, chat, help center)
  • Create template responses for common questions
  • Set clear expectations for response times
  • Establish an internal process for handling support requests

Resources:

Create SLAs and support policies

Define your service level agreements and support boundaries.

Tips:

  • Be realistic about what you can deliver
  • Clearly communicate what is and isn't covered by support
  • Set appropriate response time expectations
  • Document your refund policy

Set up accounting and financial tracking

Establish systems to track revenue, expenses, and taxes.

Tips:

  • Choose accounting software suitable for subscription businesses
  • Set up a system to track key financial metrics
  • Consider tax implications in different jurisdictions
  • Prepare for financial reporting requirements

Resources:

Prepare for scaling

Make sure your infrastructure can handle growth post-launch.

Tips:

  • Set up automated server scaling if possible
  • Identify potential bottlenecks in your architecture
  • Create a plan for handling increased support volume
  • Establish monitoring for system performance

Additional Resources

SaaS Launch Playbook

A comprehensive guide to launching your SaaS product successfully, with detailed strategies and examples.

Read the Playbook

Launch Email Templates

Ready-to-use email templates for every stage of your product launch, from announcement to follow-up.

Get the Templates

SaaS Metrics Calculator

Tools to help you calculate and track the most important metrics for your SaaS business.

Use the Calculators

Related Resources

SaaS CalculatorsSaaS TemplatesSaaS GlossaryMarket Research Tools