SaaS Metrics Calculators

Understanding your SaaS metrics is crucial for making informed business decisions. Use our collection of calculators to track, measure, and optimize your SaaS business performance.

Revenue Metrics

Monthly Recurring Revenue (MRR)

Calculate your monthly recurring revenue from subscription customers.

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Annual Recurring Revenue (ARR)

Project your annual recurring revenue based on current MRR.

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Average Revenue Per User/Account (ARPU/ARPA)

Determine how much revenue each customer generates on average.

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Growth Metrics

Customer Acquisition Cost (CAC)

Calculate how much it costs to acquire a new customer.

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Lifetime Value (LTV)

Estimate the total revenue a customer will generate over their lifetime.

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LTV:CAC Ratio

Measure the relationship between customer value and acquisition cost.

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Payback Period

Calculate how long it takes to recover the cost of acquiring a customer.

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Growth Rate

Measure the rate at which your business is growing over time.

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Retention Metrics

Customer Churn Rate

Calculate the percentage of customers you lose in a given period.

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Revenue Churn Rate

Measure the percentage of revenue lost due to customer downgrades or cancellations.

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Net Revenue Retention (NRR)

Calculate how your revenue from existing customers changes over time.

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Gross Revenue Retention (GRR)

Measure the percentage of revenue retained from existing customers.

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Customer Retention Cost (CRC)

Calculate how much it costs to retain your existing customers.

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Profitability Metrics

Gross Margin

Calculate the percentage of revenue that exceeds your cost of goods sold.

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Customer Acquisition Cost (CAC) Payback Period

Estimate how long it takes to recover your customer acquisition costs.

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Rule of 40

Balance growth and profitability using this industry standard benchmark.

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Engagement Metrics

Daily/Monthly Active Users (DAU/MAU)

Track how many users actively engage with your product daily or monthly.

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User Engagement Score

Calculate a comprehensive score to measure user engagement.

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Feature Adoption Rate

Measure how many users are adopting specific features of your product.

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Sales Efficiency Metrics

Sales Velocity

Calculate how quickly you're generating revenue through your sales process.

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Conversion Rate

Measure the percentage of leads that convert to paying customers.

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Sales Efficiency Ratio

Calculate how efficiently your sales team is generating new revenue.

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Cash Flow Metrics

Burn Rate

Calculate how quickly your company is spending its capital.

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Runway

Estimate how long your company can operate before running out of cash.

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Cash Conversion Score

Measure how efficiently your company converts sales to cash.

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Tips for Using SaaS Metrics

  • Track your metrics consistently over time to identify trends
  • Focus on metrics that align with your current business stage
  • Use multiple metrics for a comprehensive view of your business health
  • Compare your metrics against industry benchmarks
  • Revisit and adjust your metrics as your business evolves