Gross Revenue Retention (GRR) Calculator

Calculate your Gross Revenue Retention (GRR) to measure how well you retain revenue from existing customers, excluding the impact of expansion revenue. This key metric helps you understand your baseline revenue stability.

Calculate Your Gross Revenue Retention

Time Period

Starting MRR ($)

Revenue Lost from Churned Customers ($)

Revenue Lost from Downgrades ($)

Pro Tips for Improving Gross Revenue Retention

Segment your GRR analysis by customer size, industry, and tenure to identify which segments have retention issues.
Track GRR trends over time to measure the impact of customer success initiatives.
Set up early warning systems to identify customers at risk of churning or downgrading.
Compare GRR with NRR to understand if expansion revenue is masking underlying retention problems.
Conduct exit interviews with churned customers to gather insights for improvements.
Establish retention targets based on your business model and industry benchmarks.