SaaS Market Research Tools

Last Updated: March 30, 2025

Discover the best tools for conducting market research for your SaaS business. These resources will help you validate ideas, understand your target audience, analyze competitors, and make data-driven decisions for your product development and marketing strategy.

Categories

Market Analytics & Trends

Tools for analyzing market trends, competitor movements, and industry developments.

Google Trends

Free

Free tool for exploring search trends across different regions and time periods. Ideal for identifying emerging trends and seasonal patterns in your industry.

Trend AnalysisSearch PopularityBeginner-Friendly

Exploding Topics

Freemium

Discovers rapidly growing topics before they take off. Particularly useful for SaaS founders looking to identify emerging market opportunities.

Trend DiscoveryMarket OpportunitiesGrowth Forecasting

PitchBook

Paid

Comprehensive data on private equity and venture capital activity. Valuable for understanding funding trends in your SaaS category.

Funding DataIndustry ReportsInvestor Intelligence

CB Insights

Paid

Market intelligence platform that analyzes data on emerging technologies, startups, and venture capital investments.

Market IntelligenceVenture CapitalStartup Analysis

Customer Research

Tools for gathering insights directly from potential or existing customers.

SurveyMonkey

Freemium

Easy-to-use survey platform for collecting feedback from current or potential customers. Includes templates specifically designed for product research.

SurveysCustomer FeedbackQuestionnaires

TypeForm

Freemium

Creates conversational, engaging surveys and forms that encourage completion. Great for in-depth customer research with higher response rates.

Interactive SurveysUser ExperienceForm Builder

UserTesting

Paid

Platform for real human feedback on your product or prototype. Particularly useful for understanding usability issues and customer preferences.

User FeedbackUsability TestingVideo Responses

Maze

Freemium

Rapid testing platform that turns your prototype into actionable insights from real users. Integrates with popular design tools.

Prototype TestingUser InsightsDesign Validation

Dovetail

Freemium

Research repository that helps teams analyze, organize, and share customer research. Excellent for collaborative research efforts.

Research OrganizationInsight ManagementCollaboration

Competitive Analysis

Tools for tracking and analyzing competitors in your market.

Crunchbase

Freemium

Platform for finding business information about private and public companies. Useful for competitive analysis and understanding market players.

Company DataFunding InformationCompetitor Tracking

SimilarWeb

Freemium

Provides website traffic statistics, global ranking, and audience insights for any website. Powerful for understanding competitor reach and strategy.

Traffic AnalyticsAudience InsightsDigital Strategy

SpyFu

Paid

Reveals the search marketing secret formula of your most successful competitors. See every keyword they've bought on Google Ads and every organic rank.

Keyword CompetitorsAd SpendingSEO Strategy

Owler

Freemium

Crowdsourced competitive insights platform. Provides company information, news alerts, and competitive analysis.

Company InsightsNews AlertsCompetitor Tracking

G2

Free/Paid

Business software and services reviews platform. Valuable for understanding how users rate your competitors and what features they value.

Software ReviewsCompetitor ComparisonCustomer Sentiment

Keyword & SEO Research

Tools for discovering valuable keywords and understanding search intent.

Ahrefs

Paid

Comprehensive SEO toolset with powerful keyword research capabilities. Excellent for finding keywords with high search volume and low competition.

SEO ResearchBacklink AnalysisContent Explorer

SEMrush

Paid

All-in-one marketing toolkit with robust keyword research functionality. Useful for competitive keyword analysis and content planning.

Keyword AnalyticsCompetitive ResearchPPC Analysis

Ubersuggest

Freemium

More affordable keyword research tool with content ideas, SEO suggestions, and backlink data. Good option for startups with limited budget.

Keyword IdeasContent SuggestionsSEO Overview

AnswerThePublic

Freemium

Visualizes search questions and suggested autocomplete searches in an image called a search cloud. Great for understanding customer questions.

Question ResearchSearch IntentContent Planning

Keywords Everywhere

Paid (Credit-based)

Browser extension that shows search volume, CPC, and competition data of keywords on multiple websites including Google, YouTube, and Amazon.

Browser ExtensionSearch VolumeMulti-Platform

Social Listening

Tools for monitoring social media conversations about your industry.

Brandwatch

Paid

Enterprise social intelligence platform with powerful social listening capabilities. Helps understand brand perception and industry conversations.

Social IntelligenceBrand MonitoringConsumer Research

Mention

Freemium

Real-time media monitoring tool. Alerts you when your brand, competitors, or industry is mentioned online.

Brand MonitoringWeb MentionsAlert System

Hootsuite Insights

Paid

Social listening tool powered by Brandwatch. Helps track social conversations about your brand, competitors, and industry trends.

Social AnalyticsBrand SentimentTrend Tracking

BuzzSumo

Paid

Content research tool that discovers the most shared content for any topic and outlines the key influencers. Useful for content strategy and influencer identification.

Content ResearchInfluencer FindingSocial Shares

Product Validation

Tools for testing demand and validating product ideas before full development.

ProductHunt

Free

Platform to discover and share new products. Use it to launch early versions of your product and gather initial feedback and interest.

Product LaunchEarly AdoptersCommunity Feedback

BetaList

Freemium

Platform for discovering and getting early access to tomorrow's startups. Great for pre-launch feedback and building an early user base.

Startup DiscoveryEarly AccessPre-Launch

Prefly

Paid

Helps validate your startup idea with no-code landing pages and automated ad campaigns to test market demand.

Idea ValidationLanding PagesAd Testing

Pricing Research

Tools for determining optimal pricing strategies for SaaS products.

PriceIntelligently

Paid

Price optimization software and consultancy services focused specifically on SaaS businesses. Uses quantitative and qualitative research methods.

Price OptimizationWillingness to PayValue Metrics

Profitwell

Freemium

Subscription financial metrics, retention automation, and price optimization tools. Helps SaaS companies with pricing strategy and reducing churn.

Pricing StrategySubscription MetricsRevenue Optimization

MonkeyLearn

Freemium

Text analysis tools that help you automatically analyze customer feedback, support tickets, and open-ended survey responses at scale.

Text AnalysisSentiment AnalysisCustomer Feedback

User Behavior Analysis

Tools for analyzing how users interact with websites and applications.

Hotjar

Freemium

Visual analytics tools including heatmaps, session recordings, and conversion funnels. Helps understand how users interact with your website or app.

HeatmapsSession RecordingUser Feedback

Crazy Egg

Paid

Website optimization tool with heatmaps, scrollmaps, and A/B testing capabilities. Helps visualize where users click, scroll, and how they navigate.

Click TrackingA/B TestingUser Recording

Fullstory

Paid

Digital experience analytics platform that helps understand, measure, and improve the digital experience. Records and analyzes user sessions.

Session ReplayFunnel AnalysisError Tracking

Amplitude

Freemium

Product analytics platform that helps teams build better products by understanding user behavior. Provides deep insights into how users interact with your product.

Product AnalyticsUser JourneysBehavioral Analysis

Mixpanel

Freemium

Product analytics tool that helps understand how users interact with your SaaS product. Tracks user actions rather than page views for deeper insights.

Event TrackingConversion AnalysisRetention Metrics

Know a great tool we missed?

We're constantly updating our resources. If you know of a market research tool that would benefit SaaS founders, please let us know.