SaaS Market Research Tools
Last Updated: March 30, 2025
Discover the best tools for conducting market research for your SaaS business. These resources will help you validate ideas, understand your target audience, analyze competitors, and make data-driven decisions for your product development and marketing strategy.
Categories
Market Analytics & Trends
Tools for analyzing market trends, competitor movements, and industry developments.
Google Trends
FreeFree tool for exploring search trends across different regions and time periods. Ideal for identifying emerging trends and seasonal patterns in your industry.
Exploding Topics
FreemiumDiscovers rapidly growing topics before they take off. Particularly useful for SaaS founders looking to identify emerging market opportunities.
PitchBook
PaidComprehensive data on private equity and venture capital activity. Valuable for understanding funding trends in your SaaS category.
CB Insights
PaidMarket intelligence platform that analyzes data on emerging technologies, startups, and venture capital investments.
Customer Research
Tools for gathering insights directly from potential or existing customers.
SurveyMonkey
FreemiumEasy-to-use survey platform for collecting feedback from current or potential customers. Includes templates specifically designed for product research.
TypeForm
FreemiumCreates conversational, engaging surveys and forms that encourage completion. Great for in-depth customer research with higher response rates.
UserTesting
PaidPlatform for real human feedback on your product or prototype. Particularly useful for understanding usability issues and customer preferences.
Maze
FreemiumRapid testing platform that turns your prototype into actionable insights from real users. Integrates with popular design tools.
Dovetail
FreemiumResearch repository that helps teams analyze, organize, and share customer research. Excellent for collaborative research efforts.
Competitive Analysis
Tools for tracking and analyzing competitors in your market.
Crunchbase
FreemiumPlatform for finding business information about private and public companies. Useful for competitive analysis and understanding market players.
SimilarWeb
FreemiumProvides website traffic statistics, global ranking, and audience insights for any website. Powerful for understanding competitor reach and strategy.
SpyFu
PaidReveals the search marketing secret formula of your most successful competitors. See every keyword they've bought on Google Ads and every organic rank.
Owler
FreemiumCrowdsourced competitive insights platform. Provides company information, news alerts, and competitive analysis.
G2
Free/PaidBusiness software and services reviews platform. Valuable for understanding how users rate your competitors and what features they value.
Keyword & SEO Research
Tools for discovering valuable keywords and understanding search intent.
Ahrefs
PaidComprehensive SEO toolset with powerful keyword research capabilities. Excellent for finding keywords with high search volume and low competition.
SEMrush
PaidAll-in-one marketing toolkit with robust keyword research functionality. Useful for competitive keyword analysis and content planning.
Ubersuggest
FreemiumMore affordable keyword research tool with content ideas, SEO suggestions, and backlink data. Good option for startups with limited budget.
AnswerThePublic
FreemiumVisualizes search questions and suggested autocomplete searches in an image called a search cloud. Great for understanding customer questions.
Keywords Everywhere
Paid (Credit-based)Browser extension that shows search volume, CPC, and competition data of keywords on multiple websites including Google, YouTube, and Amazon.
Product Validation
Tools for testing demand and validating product ideas before full development.
ProductHunt
FreePlatform to discover and share new products. Use it to launch early versions of your product and gather initial feedback and interest.
BetaList
FreemiumPlatform for discovering and getting early access to tomorrow's startups. Great for pre-launch feedback and building an early user base.
Prefly
PaidHelps validate your startup idea with no-code landing pages and automated ad campaigns to test market demand.
Pricing Research
Tools for determining optimal pricing strategies for SaaS products.
PriceIntelligently
PaidPrice optimization software and consultancy services focused specifically on SaaS businesses. Uses quantitative and qualitative research methods.
Profitwell
FreemiumSubscription financial metrics, retention automation, and price optimization tools. Helps SaaS companies with pricing strategy and reducing churn.
MonkeyLearn
FreemiumText analysis tools that help you automatically analyze customer feedback, support tickets, and open-ended survey responses at scale.
User Behavior Analysis
Tools for analyzing how users interact with websites and applications.
Hotjar
FreemiumVisual analytics tools including heatmaps, session recordings, and conversion funnels. Helps understand how users interact with your website or app.
Crazy Egg
PaidWebsite optimization tool with heatmaps, scrollmaps, and A/B testing capabilities. Helps visualize where users click, scroll, and how they navigate.
Fullstory
PaidDigital experience analytics platform that helps understand, measure, and improve the digital experience. Records and analyzes user sessions.
Amplitude
FreemiumProduct analytics platform that helps teams build better products by understanding user behavior. Provides deep insights into how users interact with your product.
Mixpanel
FreemiumProduct analytics tool that helps understand how users interact with your SaaS product. Tracks user actions rather than page views for deeper insights.
Know a great tool we missed?
We're constantly updating our resources. If you know of a market research tool that would benefit SaaS founders, please let us know.