Average Revenue Per User (ARPU) Calculator

Calculate your Average Revenue Per User (ARPU) to understand how much revenue each user generates on average, a critical metric for assessing your business model's efficiency.

Calculate Your Average Revenue Per User

Total Revenue ($)

Total Number of Users

Pro Tips for Optimizing ARPU

Segment your users to identify which groups have the highest ARPU.
Track ARPU trends over time to measure the impact of pricing changes or new features.
Consider cohort analysis to see how ARPU evolves throughout the customer lifecycle.
Compare ARPU to Customer Acquisition Cost (CAC) to ensure profitability.
Analyze expansion revenue opportunities to increase ARPU through upsells and cross-sells.