Customer Lifetime Value (LTV) Calculator

Calculate the total value a customer brings to your business throughout their relationship with your company. This helps optimize acquisition costs and marketing strategies.

Calculate Your Customer Lifetime Value

Monthly ARPU ($)

Gross Margin (%)

Monthly Churn Rate (%)

Pro Tips for Maximizing LTV

Focus on customer success to reduce churn and extend customer lifespan.
Implement customer segmentation to identify high-value customers and tailor your approach.
Develop a customer onboarding process that ensures customers get value quickly.
Create a customer retention strategy with proactive engagement and support.
Compare LTV to CAC to ensure your customer acquisition strategy is profitable.