Revenue Churn Rate Calculator

Calculate your revenue churn rate to understand how much recurring revenue you're losing from cancellations and downgrades, and how it compares to expansion revenue.

Calculate Your Revenue Churn Rate

MRR at Start of Period ($)

MRR Lost from Cancellations and Downgrades ($)

MRR Gained from Existing Customers (Expansion) ($)

Include upgrades, cross-sells, and add-ons from existing customers

Pro Tips for Managing Revenue Churn

Segment your churn analysis by customer size, industry, and plan to identify patterns.
Track both gross and net churn to understand the full picture of your revenue dynamics.
Focus on reducing churn from your highest-value customers for maximum impact.
Create a "health score" for customers to proactively identify those at risk of churning.
Develop an expansion revenue strategy to achieve negative churn and accelerate growth.