Customer Acquisition Cost (CAC) Calculator

Calculate how much it costs your business to acquire a new customer by dividing your total sales and marketing costs by the number of new customers acquired.

Calculate Your Customer Acquisition Cost

Total Marketing Costs ($)

Total Sales Costs ($)

Number of New Customers

Pro Tips for Optimizing CAC

Calculate CAC by channel to identify which acquisition channels are most cost-effective.
Compare CAC to LTV to ensure you're making a profit on each customer.
Track CAC trends over time to measure the impact of optimization efforts.
Segment CAC by customer type to identify your most profitable customer segments.
Consider CAC payback period to understand how quickly you recover your acquisition costs.