Net Revenue Retention (NRR) Calculator

Calculate your Net Revenue Retention (NRR) to measure how well you retain and grow revenue from existing customers, including expansion revenue. This crucial metric shows if your customer base is a source of growth.

Calculate Your Net Revenue Retention

Time Period

Starting MRR ($)

Revenue Lost from Churned Customers ($)

Revenue Lost from Downgrades ($)

Expansion Revenue from Existing Customers ($)

Pro Tips for Improving Net Revenue Retention

Segment your NRR analysis by customer size, industry, and acquisition channel to identify your best expansion opportunities.
Track expansion MRR separately from new business MRR to better understand your growth dynamics.
Measure time-to-expansion to optimize your upsell timing and messaging.
Compare expansion rate to churn rate to see if you're outpacing losses with growth.
Create account expansion playbooks for your customer success and sales teams.
Implement a "land and expand" strategy where initial deals are designed to grow over time.
Use product analytics to identify usage patterns that indicate readiness for upsells.