User Engagement Score Calculator

Calculate a comprehensive user engagement score based on multiple metrics to understand how effectively users are interacting with your product and identify areas for improvement.

Calculate Your User Engagement Score

First, set importance weights for each engagement factor (1-5, where 5 is most important)

Session Duration Weight

Feature Usage Weight

Content Interaction Weight

Conversion Actions Weight

User Feedback Weight

Account Completion Weight

Next, enter your current metrics scores (0-10, where 10 is best performance)

Session Duration Score (0-10)

Feature Usage Score (0-10)

Content Interaction Score (0-10)

Conversion Actions Score (0-10)

User Feedback Score (0-10)

Account Completion Score (0-10)

Pro Tips for Optimizing User Engagement

Use a balanced approach: Don't optimize for a single metric at the expense of overall user experience.
Segment your engagement analysis by user personas, customer journey stage, and acquisition source.
Establish benchmarks for each engagement metric based on your best-performing cohorts.
Track engagement scores longitudinally to measure the impact of product changes and marketing initiatives.
Create engagement funnels to identify where users drop off in their journey with your product.
Analyze correlation between engagement and retention/revenue to focus on metrics that drive business outcomes.
Review and adjust your engagement model as your product and user base evolve.