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Daily/Monthly Active Users (DAU/MAU) Calculator

Calculate your DAU/MAU ratio to measure user engagement and product "stickiness" - how frequently users return to your application.

Calculate Your DAU/MAU Ratio

Pro Tips for Optimizing Your DAU/MAU Ratio

  • Segment your DAU/MAU ratio by user types, acquisition channels, or demographics to identify your most engaged users.
  • Track DAU/MAU trends over time to measure the impact of product changes and feature releases.
  • Balance DAU/MAU with other metrics like retention and session length - high DAU/MAU with short sessions might indicate users checking but not finding value.
  • Consider your product's intended usage frequency - not all products are designed for daily use, and that's okay.
  • Use cohort analysis to see how DAU/MAU evolves over the user lifecycle - new users often have different engagement patterns than established ones.